“There’s a difference between the coaches, counselors and organizations that actually work to promote self-esteem and the corporate interests who have conflated self esteem and beauty as a way to sell products. Gussying up the beauty myth under the guise of promoting self-esteem is just the latest marketing trick.”
- Golda Poretsky, HHC
I’ve been seeing the above pic (without Golda’s commentary) a lot around tumblr these past few days and I’m so freaking glad she wrote a post about it! She really hit the nail on the head.
Yup. Keep in mind, kids. Dove is owned by Unilever, the company that also owns Axe Body spray, known for their sexist and misogynistic ads. Both names get you to spend money by pulling at nearly opposite emotions. But in the end, it really is just about the money. (clever, right?)
Also, there’s no such thing as ‘real beauty’. No one is OBLIGATED to be beautiful, and everyone has a different opinion of what beauty is.
Get some fat people, trans* people, disabled people. Get rid of the airbrushing. Then maybe we could talk.
(oh, but wait! If there’s an ad campaign that truly makes you feel like you’re fine exactly how you are and you don’t need to be fixed, how will these companies ever make money? Whoops!)
Also, Dove sells skin-lightening products in Asia. They aren’t exactly the company that should be doing a self-acceptance campaign.